Ballerina Misty Copeland and NBA player Giannis Antetokounmpo were brought together to launch the iconic Navitimer.

The campaign blends individual stories into a shared narrative of determination and forward motion, captured with cinematic, documentary-style energy. Continuous camera movement makes each scene part of the journey, while the bold visual treatment of contrasting black and white with rich, desaturated colour, nods to timeless 70s cinematography. 

We extended the campaign’s cinematic mood and energy across social, print, and OOH, including a Times Square takeover in New York.