EQT
EQT
ThinQ: for the thinking investor
ThinQ: for the thinking investor
Client
Client
EQT
EQT
What we did
What we did
Visual Identity
Visual Identity
Project
Project
ThinQ by EQT is a weekly digital publication for positive equity, powered by EQT’s global expert network and built for ‘outside-the-box’ investors.
On the platform, imagery follows EQT’s master guidelines but widens the lens. Covering more subjects, styles, and contexts to balance brand consistency with flexible, diverse storytelling. It stays objective and current, focusing on exploration and collaboration (not promotion), reflecting global trends and newsworthy stories. The ThinQ pen is used with illustration, charts, and other recurring elements to strengthen a distinct humanistic identity. Visuals are thought-provoking yet clear: simple collages composed of key elements, energised by pops of colour to tie everything back to the brand.
Since its 2024 launch, ThinQ has established a distinctive, human-centred editorial identity and voice, enabling consistent, high-quality features and steady growth across the platform, newsletter, and socials.
ThinQ by EQT is a weekly digital publication for positive equity, powered by EQT’s global expert network and built for ‘outside-the-box’ investors.
On the platform, imagery follows EQT’s master guidelines but widens the lens. Covering more subjects, styles, and contexts to balance brand consistency with flexible, diverse storytelling. It stays objective and current, focusing on exploration and collaboration (not promotion), reflecting global trends and newsworthy stories. The ThinQ pen is used with illustration, charts, and other recurring elements to strengthen a distinct humanistic identity. Visuals are thought-provoking yet clear: simple collages composed of key elements, energised by pops of colour to tie everything back to the brand.
Since its 2024 launch, ThinQ has established a distinctive, human-centred editorial identity and voice, enabling consistent, high-quality features and steady growth across the platform, newsletter, and socials.
Credits
Henry Tobias Jones
Global Content Director
Peter Hall
Production Lead
Andrew Rummer
Section Editor
Benjamin Robertson
Section Editor
James Paton
Consultant and Editor
Emily Tedder
Social Media Specialist
“In my opinion the best all-round creatives in the business. They are phenomenal at taking and elevating a brief — lending their ideas and excitement to the project. ThinQ has quickly become the benchmark for one of the best brand content platforms in the private markets industry.”
Henry Tobias Jones, Global Content Director
Credits
Henry Tobias Jones
Global Content Director
Peter Hall
Production Lead
Andrew Rummer
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
James Paton
Section Editor
Consultant and Editor
Benjamin Robertson
Emily Tedder
Section Editor
Social Media Specialist
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
Benjamin Robertson
Section Editor
“In my opinion the best all-round creatives in the business. They are phenomenal at taking and elevating a brief — lending their ideas and excitement to the project. ThinQ has quickly become the benchmark for one of the best brand content platforms in the private markets industry.”
Henry Tobias Jones, Global Content Director
